Mediasmart Partners with TCL to Revolutionize Connected TV Advertising

Mediasmart, an Affle company, today announced a strategic partnership with TCL, the world’s largest Android TV manufacturer, to integrate their inventory with advertisers on Connected TV (CTV). By integrating TCL’s inventory with Mediasmart’s programmatic ad solutions, the partnership aims to unlock ad opportunities for brands, while democratising the CTV space beyond the Walled Gardens.

Brands worldwide get access to valuable advertising opportunities, including the coveted Home Screen placements and Free Ad-supported Streaming TV (FAST) channels. This includes high visibility solutions for product launches, driving views for specific content on any video and OTT platform, driving traffic for CTV app installs, and live event promotions. By offering solutions on TCL’s Home Screen, advertisers will benefit from leveraging premium placements to reach specific audiences. Mediasmart and TCL will also co-create solutions on Home Screen allowing brands to advertise based on their brand objectives. One of the key product offerings as part of this would be their “TV+ offering” that specifically helps advertisers to target consumers moving from linear television.

TCL global business development manager, Matt Ding, said,

“The way audiences experience television content has drastically changed. And it has been our aim to offer more to the viewers. Together with Mediasmart, we aim to drive synergies that go beyond the conventional, exploring new avenues and possibilities in the CTV space. Mediasmart has made CTV advertising more measurable and impact-driven through their technological prowess. Combining our strategic and technological forces, we hope to bring unparalleled opportunities for more brands to connect with their audiences in meaningful ways.”

Advertisers on TCL and Mediasmart would be able to enhance the effectiveness of advertising campaigns and drive better engagement. They will also be empowered to expand their targeting by choosing specific audiences on TCL’s 135+ FAST channels across 14 key genres like News, Lifestyle, Food, and Entertainment, to enable greater affinity-based targeting and improve the advertising experience. Additionally, they can also integrate with Mediasmart’s proprietary CTV Household Sync technology that aims to help maximize engagement and interactivity of CTV with synced re-engagement ads on mobile devices in the same household.

Read More: CTV and OTT Advertising: Revolutionizing the Ad Landscape