Anagram Media Labs Secures Influencer Marketing Mandate for inDrive India in the Dynamic Ad Ecosystem

The main objective for inDrive is to enhance its brand awareness and reputation in urban India. Under this new mandate, Anagram Media will focus on promoting fairness and transparency in taxi fares while boosting inDrive’s visibility across major cities like Delhi, Mumbai, Kolkata, Bangalore, Pune, Chandigarh, and other Tier 2 cities.

Influencer Marketing: A Key Driver of Digital Marketing

This partnership marks a significant milestone in inDrive’s marketing strategy, utilizing creative influencer marketing to enhance brand recognition and engagement. It also underscores Anagram Media’s excellence in innovative advertising. This collaboration is anticipated to deliver substantial benefits for both inDrive and Anagram Media, showcasing their ability to lead successful marketing campaigns and solidifying their reputation as a top marketing firm.

Here’s What They Said

Manjul Wadhwa, founder of Anagram Media Labs, expressed enthusiasm about the partnership, emphasizing the agency’s dedication to building inDrive’s brand affinity and promoting its values of honesty. He stated:

"We are thrilled to partner with inDrive to enhance their presence in India. For the past four years, we have been instrumental in building inDrive’s marketing efforts in India from the ground up. This mandate is a true testament to our ongoing commitment to supporting inDrive’s growth and marketing success."

The official statement from inDrive’s marketing team highlighted the expectation of this partnership driving significant ROI for future campaigns. It stressed inDrive's dedication to its customers and driver partners, aiming to establish a unique identity encapsulated in the phrase "people driven." Recently launching in Bangalore, inDrive is committed to expanding its reach across India, emphasizing consumer-first initiatives and driver support.

For more information, visit Anagram Media Labs and inDrive.

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